A pioneer in the organic and gluten free market, their growth had been steady with a strong following and loyal customer. However, the team was burnt out, frustrated and relationships had started waning.
Context
What we did
Elm deployed a team of sales, marketing, accounting, legal, and operational specialists who in the first 3 months:
- Established sales strategies and targets and delivered 1:1 mentoring to increase sales
- Introduced critical HR and People policies and procedures
- Defined their market dominating position and 3yr strategy
- Refreshed their branding and ramped up digital marketing
Client results
- ‘Hard’ outcomes: 8% increase in gross profits in the first 2 months
- Soft’ outcomes: Improved workplace culture, “head space” and stress of the team
