The start of the COVID pandemic was a confusing time for many of small business clients caught in the “Panic, Pivot, or Plan” dilemma. Over the course of 12 weeks, we worked closely with 3 high-risk clients in the hospitality, beauty, and domestic services industry.
Context
What we did
The team supported the clients in three critical areas:
- Sales, prospecting and converting leads
- Supply chain, processes & systems
- Planning, KPIs & Targets
Client results
- Reorganised the sales function and approach, contributing to the first successful multi-country deal
- Developed a three-fold awareness building campaign to ramp-up leads consisting of a collaborator program, networking, and social media advertising
