Is the Sales Rep dilemma getting the better of you?
Introducing Elm’s “Sales a as a Service”
At Elm we understand that a well-run sales team requires strong sales management, exceptional internal sales and customer support and passionate sales representative on the ground.
We also know that many food and beverage business don’t have the budget to allow for the “perfect” team and tend to adopt one of two worlds:
- Overservicing your client – This is where your sales rep is very active on the ground. They trigger the sale in store however if your sales rep is on leave or misses the store they miss the order and are limited in time to visit new customer opportunities and get stuck in a rut
- Underservicing your client – This is where an internal person phones for the order however it limits the range in store, the ability to build relationships with new stores and understanding the competitor
Elm’s “Sales a as a Service”
Has been developed specifically for the food and beverage industry, leveraging a tiered team designed to increase visibility and customer relations. These 3 tiers are supported by your historical data to ensure for maximum touch points and impact.
What does this look like?
Elm leverages existing sales teams that are non-compete and working in the same market as you. This team comprises
- A sales representative
- Internal Sales and Customer Support
- Sales Manager
a) Sales Rep, responsible for
– Merchandising and visiting stores
– Quarterly indepth market analysis
– Admin and sales planning
– Taking orders
b) Internal Customer support, responsible for
– Telesales and nurturing customer
– Processing orders
– Handling queried and complaints
c) Sales Manager, responsible for
– Key account management & negotiations
– Oversight and accountability of sales performance
– Sales strategies and Forecasting
If you are looking for a new sales rep to grow and look after your products, then look no further than Elm Professional and get 3 for the price of 1.
Testimonials
Iconic gluten-free Pasta Company
Created a new sales team in Vic
Introduced customer support and telesales team
Introduced targeted sales strategies
Australian-made baby meal producer
Developed options for a new sales team in NSW
Initiated listing into IGA / Metcash
Reengaged dormant customers
Frozen and shelf-ready fruit and veg distributor
Introduced sales director
Established a joint-sales team
Improved pricing and margins
Improved product mix
