Boosting Revenue In Consumer Goods
Context
Our client’s largest retail store chain customer had given notice that they intended to take their business to a competitor, placing a unprecedented strain on the business.
What we did
We focused on two critical areas:
- Improving the end-to-end sales cycle, from the art of prospecting to customer retention
- Building a durable sales workforce to minimise employee dissatisfaction and increase productivity
Results
Not only was our client able to re-secure their largest customer, but also:
- Increased margins by 25% withing 12 months
- Increased margins by more then 40%
