Growing A Health Food Business
Context
A pioneer in the organic and gluten free market, their growth had been steady with a strong following and loyal customers. However, the team was burnt out, frustrated and relationships had started waning.
What we did
Elm deployed a team of sales, marketing, accounting, legal, and operational specialists who in the first 3 months:
- Established sales strategies and targets and delivered 1:1 mentoring to support the sales team
- Documented and systematised operations to eleminate stock outs and better control inventory
- Introduced critical HR and People policies and procedures
- Defined their market dominating position and 3yr strategy
- Refreshed their branding and ramped up digital marketing
Results
- 440% increase in Net Profit
- 51% increase in Gross Profit
