Preventing Business Closures- COVID Recovery Program
Context
The start of the COVID pandemic was a confusing time for many of our small business clients caught in the “Panic, Pivot, or Plan” dilemma.
Over the course of 3 month, we worked closely with 3 high-risk clients in the hospitality, beauty, and domestic services industry.
What we did
The team supported the clients in three critical areas:
- Sales, prospecting and converting leads
- Supply chain, processes & systems
- Planning, KPIs & Targets
Results
- Redesigned the sales function and approach, contributing to the a client’s first successful multi-country deal
- Developed a three-fold awareness raising campaign consisting of a collaborator program, networking, and social media advertising
