Transforming A Wholesale And Distribution Business
Context
Our client had a strong brand and well-loved product, however operationally, they were having stock shortages, moderate customer attrition rates, and a lack of business process and structure.
What we did
We started by defining their strategy, competitive difference, and unique market position. Based on this, marketing and operational resources were aligned, including a World Class Lead Generation system.
- Transform their financial and management accounting processes (COGS, invoicing, aged deptors bank reconcilation)
- Redesigned key operational and supply chain practices (dispatching, ordering and stock turns, logistics)
- Increased sales and conversions (more clearly defined sales strategy, customer segmentation and account planning)
Results
- 50% increase in projected cash in 4 months
- Greater confidence and predicatability in operations and sales functio
