Growing A Health Food Business
Context
A pioneer in the organic and gluten free market, their growth had been steady with a strong following and loyal customers. However, the team was burnt out, frustrated and relationships had started waning.
What we did
Elm deployed a team of sales, marketing, accounting, legal, and operational specialists who in the first 3 months:
- Established sales strategies and targets and delivered 1:1 mentoring to support the sales team
- Documented and systematised operations to eleminate stock outs and better control inventory
- Introduced critical HR and People policies and procedures
- Defined their market dominating position and 3yr strategy
- Refreshed their branding and ramped up digital marketing
Results
- 440% increase in Net Profit
- 51% increase in Gross Profit
Transforming A Wholesale And Distribution Business
Context
Our client had a strong brand and well-loved product, however operationally, they were having stock shortages, moderate customer attrition rates, and a lack of business process and structure.
What we did
We started by defining their strategy, competitive difference, and unique market position. Based on this, marketing and operational resources were aligned, including a World Class Lead Generation system.
- Transform their financial and management accounting processes (COGS, invoicing, aged deptors bank reconcilation)
- Redesigned key operational and supply chain practices (dispatching, ordering and stock turns, logistics)
- Increased sales and conversions (more clearly defined sales strategy, customer segmentation and account planning)
Results
- 50% increase in projected cash in 4 months
- Greater confidence and predicatability in operations and sales functio
Improving Processes And Structure In A Technology Firm
Context
Our client, a successful software and app developer with a strong record of producing innovative apps, was looking to enhance the culture of their team, the efficiency of project delivery, and commercialise several new products.
What we did
- Provided strategic and leadership advice to set strategic plans and understand the key actions and initiatives to improve
- Drive Business Process Reengineering activities to identify and document sales, development, and organizational processes
- Utilised best practices and tools to redesign how projects and staff were managed
Results
Improved three critical areas of the business:
- The capacity and efficiency of delivering projects
- Simplified and streamlines the sales process
- Improved strategic and leadership governance
Exponential Growth In A Wellness Business
Context
A specialist in weight loss and body transformation, our client was eager to grow, expand and become an industry leader.
What we did
We started by defining their strategy, competitive difference, and unique market position. Based on this, marketing and operational resources were aligned, including a World Class Lead Generation system.
Results
Delivered a compound growth of 96% p.a
Turning Around A Restaurant And Food Retailer
Context
The business had been significantly underperforming for a number of years which had damaged it’s brand recognition and market share.
What we did
We redefined their strategy and market dominating position, aligned resources it, and executed a number of strategic and marketing innovations, including community engagement activities, to rebuild the brand and it’s customer base.
Results
70-80% growth in bottom line in the first year;
Within 5 years, a 450% growth, 110 staff, and more then 4,500 orders per week
Bringing A Work/Life Balance To A Content Writing Firm
Context
The business owner had been running a highly successful firm for close to a decade, however was struggling to find time for the family and to “work on the business”
What we did
We worked through a number of strategies aimed at addressing 3 core areas:
- Running the business more efficiently
- Meeting sales targets
- Developing the team
Results
25% reduction in the average work-week of the Owner and freed up more then than 15hr/wk for family, fun and friends
Boosting Revenue In Consumer Goods
Context
Our client’s largest retail store chain customer had given notice that they intended to take their business to a competitor, placing a unprecedented strain on the business.
What we did
We focused on two critical areas:
- Improving the end-to-end sales cycle, from the art of prospecting to customer retention
- Building a durable sales workforce to minimise employee dissatisfaction and increase productivity
Results
Not only was our client able to re-secure their largest customer, but also:
- Increased margins by 25% withing 12 months
- Increased margins by more then 40%
Preventing Business Closures- COVID Recovery Program
Context
The start of the COVID pandemic was a confusing time for many of our small business clients caught in the “Panic, Pivot, or Plan” dilemma.
Over the course of 3 month, we worked closely with 3 high-risk clients in the hospitality, beauty, and domestic services industry.
What we did
The team supported the clients in three critical areas:
- Sales, prospecting and converting leads
- Supply chain, processes & systems
- Planning, KPIs & Targets
Results
- Redesigned the sales function and approach, contributing to the a client’s first successful multi-country deal
- Developed a three-fold awareness raising campaign consisting of a collaborator program, networking, and social media advertising
